Cite <blockquote cite='http://service.engagement.ac/2009/12/18/a-structured-approach-to-product-servitization/#1'>As product manufacturers struggle to compete against similiar products from lower cost economies, the addition of value added services to their products can enhance the value proposition and improve customer relationships. However it is a big step to move from products to services and a structured approach is needed, including investigation of service offerings, the funding mechanism and employee and customer management techniques.</blockquote> Permalink:
1 As product manufacturers struggle to compete against similiar products from lower cost economies, the addition of value added services to their products can enhance the value proposition and improve customer relationships. However it is a big step to move from products to services and a structured approach is needed, including investigation of service offerings, the funding mechanism and employee and customer management techniques.

Cite <blockquote cite='http://service.engagement.ac/2009/12/18/a-structured-approach-to-product-servitization/#2'>The attached presentation gives an overview of this approach and the challenges. </blockquote> Permalink:
2 The attached presentation gives an overview of this approach and the challenges.

Cite <blockquote cite='http://service.engagement.ac/2009/12/18/a-structured-approach-to-product-servitization/#3'>Bizcamp09_servitize.pdf (443 KB)</blockquote> Permalink:
3 Bizcamp09_servitize.pdf (443 KB)

This post was submitted by Aidan Kenny.

Tags: adding services, customer variability, employee heroism, funding services, service design, servitization

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