Cite <blockquote cite='http://service.engagement.ac/2009/12/17/challenging-orthodoxies/#1'>Service innovators have one thing in common: they challenge orthodoxies and industry norms, they attack long-held conventions and come up with groundbreaking ideas. Companies like Dell and Apple show that “just because someone is already doing something doesn’t mean it’s right” and “who says that people won’t do it a new way?” If these organizations hadn’t pushed boundaries, or turned conventions upside down, we’d still be going to the store to buy a computer and wasting shelf space with stacks of CDs. To shift paradigms in your industry, you must carefully think through the “givens” in people’s minds. Only then can real breakthrough thinking occur. Using this tool, you will: (a) Abandon traditional thinking and find groundbreaking ways of doing things. (b) Identify unquestioned paradigms in your industry. (c) Discover ways to produce breakthrough innovations. (d) Generate ideas that create immediate and sustained competitive advantages. </blockquote> Permalink:
1 Service innovators have one thing in common: they challenge orthodoxies and industry norms, they attack long-held conventions and come up with groundbreaking ideas. Companies like Dell and Apple show that “just because someone is already doing something doesn’t mean it’s right” and “who says that people won’t do it a new way?” If these organizations hadn’t pushed boundaries, or turned conventions upside down, we’d still be going to the store to buy a computer and wasting shelf space with stacks of CDs. To shift paradigms in your industry, you must carefully think through the “givens” in people’s minds. Only then can real breakthrough thinking occur.
Using this tool, you will:
(a) Abandon traditional thinking and find groundbreaking ways of doing things.
(b) Identify unquestioned paradigms in your industry.
(c) Discover ways to produce breakthrough innovations.
(d) Generate ideas that create immediate and sustained competitive advantages.

Cite <blockquote cite='http://service.engagement.ac/2009/12/17/challenging-orthodoxies/#2'>GONCALVES_Challenging_Orthodoxies.pdf (712 KB)</blockquote> Permalink:
2 GONCALVES_Challenging_Orthodoxies.pdf (712 KB)

This post was submitted by AlexisGoncalves.

Tags: breakthrough, challenge, competitive advantage, disruptive, innovation, innovative, norms, orthodoxies, think out of the box

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