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Personas represent a certain group of individuals (mostly customers or staff) by illustrating fictional or real-life persons.
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Personas represent a certain group of individuals (mostly customers or staff) by illustrating fictional or real-life persons.2
These are described in detail, providing a variety of background information and are illustrated with photos or sketches.
These are described in detail, providing a variety of background information and are illustrated with photos or sketches.3
Like a stereotype, Personas comprise not only demographic characteristics of a specific social group, but furthermore their needs, values, lifestyle, culture and personal background.
Like a stereotype, Personas comprise not only demographic characteristics of a specific social group, but furthermore their needs, values, lifestyle, culture and personal background.4
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Personas can be generated data-driven or ad-hoc (assumption personas).
While the first is based on existing information, the latter is created spontaneous based only on assumptions and approved later on in reality by ethnographic research.
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Personas can be generated data-driven or ad-hoc (assumption personas).While the first is based on existing information, the latter is created spontaneous based only on assumptions and approved later on in reality by ethnographic research.
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The aim of personas is to create conceivably individuals instead of abstract (customer) group descriptions.
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The aim of personas is to create conceivably individuals instead of abstract (customer) group descriptions.9
Saffer, D. (2006). Designing for interaction: Creating Smart Applications and Clever Devices, Berkeley: AIGA Design Press.
Saffer, D. (2006). Designing for interaction: Creating Smart Applications and Clever Devices, Berkeley: AIGA Design Press.10
ServiceDesignTools (2009). Personas, Retrieved November 8, 2009 from http://www.servicedesigntools.org/tools/40.
ServiceDesignTools (2009). Personas, Retrieved November 8, 2009 from http://www.servicedesigntools.org/tools/40.11
Strnad, R. (2008). Service-Design im Tourismus: Die Gestaltung von Service-Kontaktpunkten anhand der Persona-Analyse, Saarbrücken: VDM.
Strnad, R. (2008). Service-Design im Tourismus: Die Gestaltung von Service-Kontaktpunkten anhand der Persona-Analyse, Saarbrücken: VDM.This post was submitted by Marc.
Tags: Ethnographic research, Persona, Personas
sarahdrummond (4)
Darby (4)
Marc (3)
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Daniel Christadoss (1)
Should this perhaps not be plural Marc, i.e. “person or persons”? Just a thought….
“Assumed Personas?” perhaps…
Should that be “concievable individuals”?
“assumed personas” instead of “assumption personas”? Isn’t this a fixed term? I always thought so, but I could be mistaken.. I would appreciate a few more opinions on this! What do you think?
Thanks, Fergus! I guess you’re right and have just changed it to plural.
I thought of conceivably in a sense of “well to imagine”: It is easier to slip in the shoes of a Persona than to imagine an abstract customer group, e.g. described with a mere fact sheet.
I’ve got it Marc…I guess then it might be “is to conceivably create individual…”